Post by account_disabled on Dec 26, 2023 22:57:44 GMT -6
Online sales are the present and future of retail sales. The e-commerce market is growing dynamically from year to year. However, an online store has little chance of achieving good sales results without internet marketing. However, store owners who invest in online marketing for e-commerce often make mistakes that prevent them from reaching their target audience. Learn from their mistakes in online marketing for stores. Learn 14 online marketing mistakes for e-commerce that you should avoid . DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns.
UX optimization MAKE AN APPOINTMENT WhatsApp Number List FOR A FREE AUDIT visible 54 1. E-commerce marketing mistake. You don't define your target group Before you start selling online, you should define your target group , i.e. determine which recipients you want to reach with your offer and marketing message. If you do not define the target group, you will act blindly and you are not sure that your actions will bring the intended effect. This is especially important in e-commerce marketing because the competition is high, which means that people interested in your products may not find you on the Internet. Solution to the problem: How to define the target group in online marketing? analyze your competitors and follow their example - check what marketing message they create and who it reaches; determine what user problems your product solves - this will help you determine which people may want to use it research your target market; think about who your audience should be - how old they are, what gender they are, what their interests are; define the largest possible target group, e.g. men 25-40 years old, women of reproductive age, etc.
Mistake in marketing for stores. You are not optimizing the website for mobile devices There's nothing worse than a store website that doesn't work or look good on a mobile device . This is one of the biggest mistakes in internet marketing for e-commerce, which causes: you lose potential customers, you have less traffic on the website, you are not using the sales potential of your store, Your store is less visible in organic search results (due to mobile-first indexing ). There is a lot of competition on the market, so if you do not meet users' requirements in terms of store accessibility on mobile devices, you can be sure that they will choose to shop in another e-commerce store. How to solve the problem of lack of mobile optimization in online marketing? From the beginning, plan to build a responsive online store that adjusts its appearance and layout to the screen size of the device on which it is displayed, without the need to change the website code or URL address.
UX optimization MAKE AN APPOINTMENT WhatsApp Number List FOR A FREE AUDIT visible 54 1. E-commerce marketing mistake. You don't define your target group Before you start selling online, you should define your target group , i.e. determine which recipients you want to reach with your offer and marketing message. If you do not define the target group, you will act blindly and you are not sure that your actions will bring the intended effect. This is especially important in e-commerce marketing because the competition is high, which means that people interested in your products may not find you on the Internet. Solution to the problem: How to define the target group in online marketing? analyze your competitors and follow their example - check what marketing message they create and who it reaches; determine what user problems your product solves - this will help you determine which people may want to use it research your target market; think about who your audience should be - how old they are, what gender they are, what their interests are; define the largest possible target group, e.g. men 25-40 years old, women of reproductive age, etc.
Mistake in marketing for stores. You are not optimizing the website for mobile devices There's nothing worse than a store website that doesn't work or look good on a mobile device . This is one of the biggest mistakes in internet marketing for e-commerce, which causes: you lose potential customers, you have less traffic on the website, you are not using the sales potential of your store, Your store is less visible in organic search results (due to mobile-first indexing ). There is a lot of competition on the market, so if you do not meet users' requirements in terms of store accessibility on mobile devices, you can be sure that they will choose to shop in another e-commerce store. How to solve the problem of lack of mobile optimization in online marketing? From the beginning, plan to build a responsive online store that adjusts its appearance and layout to the screen size of the device on which it is displayed, without the need to change the website code or URL address.