Post by mdjuwel0203 on Nov 10, 2024 2:56:30 GMT -6
Among digital marketing strategies, e-newsletter marketing is an important tool for many companies and brands to communicate with customers. Through email, companies can reach consumers directly into their inboxes and deliver the latest product information, promotions and brand stories. As the use of email becomes more and more common, how to ensure that newsletters are not buried has become a major challenge for marketers.
A dedicated email domain means that the corporate brand has its own independent email domain name, such as newsletter@yourcompany.com. Compared with using general free email domains (such as Gmail, Yahoo, Hotmail, etc.), an email-specific domain can help companies stand out in email marketing.
The following are five major advantages for brands to use dedicated email domains for newsletter marketing:
1. Improve arrival rate
In email marketing, reach is very important. If you use free mailboxes such as Gmail, Yahoo, Hotmail, etc. as outgoing mailboxes to send emails, it is easy to encounter the problem of low arrival rate. Especially after February this year, Gmail and Yahoo have stricter shipping regulations for the mailbox used by the sender .
Since free mailboxes are often bulk sms master abused for sending spam, mail service providers (such as Gmail, Outlook) have low trust in the mails sent by them, and it is easier to filter them as spam, causing the e-mails that have been painstakingly produced not to arrive smoothly.
Using a dedicated domain mailbox can avoid this problem and increase the probability of your email being delivered to your inbox. Since the dedicated domain mailbox is exclusive to the enterprise, in addition to certain identity specifications for domain subscription, there are also corresponding requirements for technical settings. Email service providers have a higher level of trust in this type of email, so the email has a higher chance of being accepted.
2. Accumulated domain reputation
Reputation is one of the keys to successful e-newsletter marketing. Using a dedicated domain mailbox to send high-quality e-newsletters can help companies establish a good domain reputation . Domain reputation is an important indicator for email service providers to evaluate the trustworthiness of email in a specific domain.
When corporate brands continue to use dedicated domain mailboxes to send content-rich, valuable, and legal newsletters, for email service providers, they can gradually accumulate trust in the domain, thereby improving the domain's reputation score. As a domain's reputation improves, email service providers will be more willing to accept emails from that domain and reduce the chance of an email being incorrectly classified as spam, helping to build long-term customer relationships and increase email open times. Rate.
In addition, a good domain reputation means that e-newsletters can be received more quickly and are less likely to be marked as spam due to a sudden increase in sending volume. This part is very important for companies that need to send large amounts of e-newsletters on a regular basis. .
3. Avoid fraudulent use
Using a free mailbox for email marketing carries the risk of being used by others to send spam or fraudulent emails. Once this happens, it will seriously affect the brand's reputation and may even lead to legal issues.
Using a dedicated domain mailbox can reduce the risk of being used by others to send spam or fraudulent emails, and avoid damaging your brand reputation.
Online fraud is rampant. When a company's branded emails are forged or used for malicious purposes, it can seriously damage the company's reputation and even affect customers' trust in the brand.
Exclusive domain mailboxes can be set up through technical settings such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance) to verify the authenticity of emails sent and prevent others from forging and using them. Sending spam or scam letters in the brand’s name. Through these security settings, in addition to ensuring the content and information of the letter, it can also protect the brand reputation and image from damage.
A dedicated email domain means that the corporate brand has its own independent email domain name, such as newsletter@yourcompany.com. Compared with using general free email domains (such as Gmail, Yahoo, Hotmail, etc.), an email-specific domain can help companies stand out in email marketing.
The following are five major advantages for brands to use dedicated email domains for newsletter marketing:
1. Improve arrival rate
In email marketing, reach is very important. If you use free mailboxes such as Gmail, Yahoo, Hotmail, etc. as outgoing mailboxes to send emails, it is easy to encounter the problem of low arrival rate. Especially after February this year, Gmail and Yahoo have stricter shipping regulations for the mailbox used by the sender .
Since free mailboxes are often bulk sms master abused for sending spam, mail service providers (such as Gmail, Outlook) have low trust in the mails sent by them, and it is easier to filter them as spam, causing the e-mails that have been painstakingly produced not to arrive smoothly.
Using a dedicated domain mailbox can avoid this problem and increase the probability of your email being delivered to your inbox. Since the dedicated domain mailbox is exclusive to the enterprise, in addition to certain identity specifications for domain subscription, there are also corresponding requirements for technical settings. Email service providers have a higher level of trust in this type of email, so the email has a higher chance of being accepted.
2. Accumulated domain reputation
Reputation is one of the keys to successful e-newsletter marketing. Using a dedicated domain mailbox to send high-quality e-newsletters can help companies establish a good domain reputation . Domain reputation is an important indicator for email service providers to evaluate the trustworthiness of email in a specific domain.
When corporate brands continue to use dedicated domain mailboxes to send content-rich, valuable, and legal newsletters, for email service providers, they can gradually accumulate trust in the domain, thereby improving the domain's reputation score. As a domain's reputation improves, email service providers will be more willing to accept emails from that domain and reduce the chance of an email being incorrectly classified as spam, helping to build long-term customer relationships and increase email open times. Rate.
In addition, a good domain reputation means that e-newsletters can be received more quickly and are less likely to be marked as spam due to a sudden increase in sending volume. This part is very important for companies that need to send large amounts of e-newsletters on a regular basis. .
3. Avoid fraudulent use
Using a free mailbox for email marketing carries the risk of being used by others to send spam or fraudulent emails. Once this happens, it will seriously affect the brand's reputation and may even lead to legal issues.
Using a dedicated domain mailbox can reduce the risk of being used by others to send spam or fraudulent emails, and avoid damaging your brand reputation.
Online fraud is rampant. When a company's branded emails are forged or used for malicious purposes, it can seriously damage the company's reputation and even affect customers' trust in the brand.
Exclusive domain mailboxes can be set up through technical settings such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance) to verify the authenticity of emails sent and prevent others from forging and using them. Sending spam or scam letters in the brand’s name. Through these security settings, in addition to ensuring the content and information of the letter, it can also protect the brand reputation and image from damage.