Post by cocolipid on Feb 28, 2024 2:28:24 GMT -6
Choosing to expand your business abroad is an important decision, which requires an in-depth analysis of the potential linked to a country's market. Google comes to the aid of businesses with Market Finder: a free tool aimed at all businesses and e-commerce companies that wish to open up to foreign markets . According to a Google survey, 70% of SMEs interviewed say they do not have sufficient information available to identify new markets to export to, while 45% of them believe that lack of familiarity with the digital world is a major obstacle to selling globally. 'abroad. Google Market Finder was created precisely to satisfy this need, helping companies to find new opportunities across borders and sell online abroad , thanks also to the collaboration with the ICE agency and the Ministry of Foreign Affairs. Discover the future of your business with Market Finder Let's now see how the Google tool works: the platform first requires you to enter the URL of the site in order to understand the product sector so as to provide information relevant to the business.
To do this, Google Market Finder uses data relating to online searches relating to the Peru Phone Number reference sector, to identify the profile of a typical customer in the domestic market and find similar ones in foreign ones. The platform is made up of three main phases, increasingly specific, which lead the company from getting a very general idea of the country to discovering the peculiarities linked to it: Find new opportunities Plan operations Sell in new markets Let's look at them together in detail to understand what type of information they provide to the company.
Find new opportunities The first step focuses on the search for new potentially interesting markets for the company's products/services according to some parameters such as: profile of the country in economic and demographic terms up to the rate of corruption which in some places can be a major obstacle for foreign companies; data on the use of digital tools, i.e. how widespread the Internet is among the population; data on users' online purchasing behavior, to understand from which source purchase requests come (e.g. searches on search engines, viewing videos or posts on social networks); logistical details, i.e. information relating to the import-export of goods. Thanks to these parameters, the platform returns a ranking of countries , from the one where there is the greatest chance of success to the one where the company would have the most difficulty in entering.
To do this, Google Market Finder uses data relating to online searches relating to the Peru Phone Number reference sector, to identify the profile of a typical customer in the domestic market and find similar ones in foreign ones. The platform is made up of three main phases, increasingly specific, which lead the company from getting a very general idea of the country to discovering the peculiarities linked to it: Find new opportunities Plan operations Sell in new markets Let's look at them together in detail to understand what type of information they provide to the company.
Find new opportunities The first step focuses on the search for new potentially interesting markets for the company's products/services according to some parameters such as: profile of the country in economic and demographic terms up to the rate of corruption which in some places can be a major obstacle for foreign companies; data on the use of digital tools, i.e. how widespread the Internet is among the population; data on users' online purchasing behavior, to understand from which source purchase requests come (e.g. searches on search engines, viewing videos or posts on social networks); logistical details, i.e. information relating to the import-export of goods. Thanks to these parameters, the platform returns a ranking of countries , from the one where there is the greatest chance of success to the one where the company would have the most difficulty in entering.