Post by account_disabled on Jan 21, 2024 21:53:10 GMT -6
How the media changed Journalism has changed and today it is very similar to the work of a marketer. I will now try to tell how the situation has changed since the beginning of the war. In fact, it seems to me that marketing will soon be one of the most important professions in our lives, including journalism. According to Similarweb, "Obozrevatel" is in second place after Ukr.net. According to the Similarweb version, "Obozrevatel" is in second place after Ukr.net. As you know, Ukrnet is not exactly an information platform. It is more of a traffic generator. Therefore, we can boast of good data. But I will say this: to be objective, there are many metrics and they differ from each other. But for such an objective internationally known service as similarweb, we occupy a fairly good position. Journalism and media change roughly like business - every six months. In particular, after the start of the war, after February 24, we realized that all existing business models actually no longer work.
From the editorial office. Proven tips and the most C Level Executive List interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! The audience switched to Telegram channels What is a business model? The thing is that on any normal sites from direct events there is somewhere on the order of 20% (some have 15%, some have 30%) and we have, from the point of view of media marketing, somewhere 10-15 different channels of attracting traffic. For example, four or five types of traffic from Google, two or three from YouTube, there are also Twitter, Facebook, and Telegram. Somewhere after the start of the war, we realized that the situation had reset. People needed quick information.
Moreover, people were looking for answers to those questions that no one could answer, especially the media, supported by various requirements of Google with anti-plagiarism and so on. Therefore, the audience switched to Telegram channels. For us, until recently, they were a tool for attracting traffic. We used Telegram channels to publish some news or news announcements. From there we tried to get the source of the users. YouTube has been instrumental in building brand awareness, driving traffic, through Shorts, through call-to-actions. But at the end of February, the beginning of March, we realized that these auxiliary tools have become independent media. New competitors field Google's content requirements We cannot get additional equipment from Telegram and YouTube if we want to continue to hold the championship. This is a tool for content distribution, and not for strengthening the main resource - the Obozrevatel site.
From the editorial office. Proven tips and the most C Level Executive List interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! The audience switched to Telegram channels What is a business model? The thing is that on any normal sites from direct events there is somewhere on the order of 20% (some have 15%, some have 30%) and we have, from the point of view of media marketing, somewhere 10-15 different channels of attracting traffic. For example, four or five types of traffic from Google, two or three from YouTube, there are also Twitter, Facebook, and Telegram. Somewhere after the start of the war, we realized that the situation had reset. People needed quick information.
Moreover, people were looking for answers to those questions that no one could answer, especially the media, supported by various requirements of Google with anti-plagiarism and so on. Therefore, the audience switched to Telegram channels. For us, until recently, they were a tool for attracting traffic. We used Telegram channels to publish some news or news announcements. From there we tried to get the source of the users. YouTube has been instrumental in building brand awareness, driving traffic, through Shorts, through call-to-actions. But at the end of February, the beginning of March, we realized that these auxiliary tools have become independent media. New competitors field Google's content requirements We cannot get additional equipment from Telegram and YouTube if we want to continue to hold the championship. This is a tool for content distribution, and not for strengthening the main resource - the Obozrevatel site.