Post by account_disabled on Jan 4, 2024 1:13:21 GMT -6
Skip to content ASCENT Ascentconsulting servicesListening Mindsuccess storyblogcommunityAbout UsContact us Blog Home bloghomeby categoryby seriesbytag Intent Marketing Search Engine Optimization content marketing Learn SEO marketing trends MARKETING KNOWLEDGE BASECompetitor analysis strategy in 4 stepsCompetitor analysis strategy in 4 stepsAscent KoreaCompetitor analysis strategy in 4 steps Describes a four-step strategy for marketers to effectively analyze competitors. We explore how marketers can create effective market strategies based on a deep understanding of competitors. 2024.
01.04bySeohee KimfacebooktwitterkakaotalkemailURL CopyThe key to business success: competitor analysis The market is constantly changing, and competition is becoming increasingly fierce. In this environment, competitive analysis is Special Dataessential for companies to strengthen their market position and identify potential opportunities. Marketers can develop more effective market strategies by understanding competitors' strategies, strengths, weaknesses, and market trends. Competitor analysis requires a strategic and specific approach with clear objectives, not random research. Now, let me introduce four strategic steps for this. 1. Select a competitorStart of competitor analysis, select competitors that fit your purpose and strategy The starting point for competitor analysis is selecting competitors that fit your purpose and strategy.
You need to identify your true competitors based on your market scope and business goals. The first thing to consider before selecting a competitor is clarity of purpose and strategy. The method for selecting a competitor that meets your purpose is as follows. Analysis method detail One Define your market Identify similar competitors by defining scope of activity 2 Define business goals Select competitors that meet your short-term and long-term goals 3 Awareness of position in the market Compare your position in similar markets 4 Compare similar products Compare competitors considering product/service similarities Example: ‘Naver Smart Store’ Naver Smart Store Center homepage Naver Smart Store is Naver Shopping's shopping mall solution, and its competitors include 'Coupang', '11th Street', and 'Musinsa'. They provide services similar to Naver or occupy a significant market position.
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01.04bySeohee KimfacebooktwitterkakaotalkemailURL CopyThe key to business success: competitor analysis The market is constantly changing, and competition is becoming increasingly fierce. In this environment, competitive analysis is Special Dataessential for companies to strengthen their market position and identify potential opportunities. Marketers can develop more effective market strategies by understanding competitors' strategies, strengths, weaknesses, and market trends. Competitor analysis requires a strategic and specific approach with clear objectives, not random research. Now, let me introduce four strategic steps for this. 1. Select a competitorStart of competitor analysis, select competitors that fit your purpose and strategy The starting point for competitor analysis is selecting competitors that fit your purpose and strategy.
You need to identify your true competitors based on your market scope and business goals. The first thing to consider before selecting a competitor is clarity of purpose and strategy. The method for selecting a competitor that meets your purpose is as follows. Analysis method detail One Define your market Identify similar competitors by defining scope of activity 2 Define business goals Select competitors that meet your short-term and long-term goals 3 Awareness of position in the market Compare your position in similar markets 4 Compare similar products Compare competitors considering product/service similarities Example: ‘Naver Smart Store’ Naver Smart Store Center homepage Naver Smart Store is Naver Shopping's shopping mall solution, and its competitors include 'Coupang', '11th Street', and 'Musinsa'. They provide services similar to Naver or occupy a significant market position.
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